This Waka Hourua initiative, the Aroha Project, is a response to bullying, alienation and suicide risk among Māori and Pacific youth with a focus on LGBTQQ youth. Key messaging will be presented by strong LGBTQQ Māori and Pacific and non Queer characters over a 6 episode webseries. The Aroha Project will use humour, strong characters and popular youth culture including pop-music, street dance and spokenword throughout the series to connect with its audience . A music project and several live events will engage and gain responses from our audience. The response series will be created with young people.
The Aroha Project is in three parts:
1. Webseries/transmedia multi-media project
Online viewing, sharing and discussing, using all social media channels.
2. Four live events
Invitations to youth to engage with the multi-media project.
3. Community response
Places for young people to go for special information, help and safety.
The project draws on the support, inclusion and collaboration of teams of talented writers and performing artists, and organisations already working with youth, indigenous and LGBTQQ communities. It will create tools and resources that can assist communities throughout New Zealand to implement their own suicide prevention initiatives and develop appropriate suicide prevention and postvention approaches for Pacific and Māori.